If you are a plumber or housecall pro, then you know that the internet plays a huge role in your business. Whether customers are looking for a new garbage disposal or electrical appliance installation, they can find the pros they need using a search engine. In order to get the most out of your online presence, you need to optimize your website for organic traffic. Here are some tips on how to do this.

One of the best ways to get traffic for your plumbing business is to post videos. This is relatively inexpensive, compared to other marketing tactics, and can improve your brand’s organic search ranking. However, you need to make sure that you’re getting quality content on your website. Search engines will not prioritize a website that has low-quality content. For example, if your website contains broken links, you can damage your SEO score.

It’s also important to use call tracking software to track your bookings, revenue, and cost per lead. These metrics will allow you to better understand how well your plumbing marketing strategy is working. When you can see these metrics, you can be confident that you’re making the right decisions.

By implementing these strategies and knowing the right metrics, you’ll be able to see a significant boost in your website’s performance. Not only will you be able to generate more traffic, you’ll also be able to outrank your competitors. With good signals, you’ll be able to gain more visibility, which will translate into more sales and more revenues.